NovaGlobe Media (NGM), a UK-based advertising media technology company headquartered in London, has consistently achieved remarkable results in the UK and European markets by adhering to its core philosophy of “technology-driven, results-oriented,” establishing a new paradigm in brand communication. Originating from a collaborative London ad-tech team, the company has evolved over more than two decades from a local service provider into an advertising platform covering multiple European countries. Its UK-based parent company, NGM, has achieved rapid business scale expansion through continuous innovation and localized execution.
In the UK market, NovaGlobe Media has a deep-rooted local presence, with operational teams in cities like London, Manchester, and Birmingham, forming a service network covering England, Scotland, and Wales, and gradually expanding its business to major European countries.
Leveraging its proprietary advertising publishing platform and data analysis systems, the company provides end-to-end services to over 800 advertising clients across various sectors such as FMCG, finance, technology, and retail. Each advertising campaign is based on sophisticated strategic planning and execution systems, ensuring both brand exposure and effective conversion. NovaGlobe Media focuses not only on advertising exposure services but also optimizes delivery performance through real-time data tracking and offers customized content solutions for different industries. For instance, it helped a London tech brand achieve a 70% increase in website traffic through AI-driven video ads, and doubled sales for a Manchester consumer goods company using festival-centric strategies.
The company’s profit model is diversified and sustainable, primarily derived from advertising service fees, media resource sharing revenue, and regional agency cooperation income. An employee performance-driven system stimulates team vitality, creating a service where increased customer retention rates lead to higher advertising renewal rates.
NovaGlobe Media emphasizes a service logic of “data as the criterion, effect as the orientation.” Its self-developed advertising platform integrates functions like traffic management, audience profiling, and real-time bidding (RTB), supporting intelligent matching and dynamic budget control, while built-in ROI evaluation tools ensure transparency and controllability. In risk control, the company strictly adheres to UK CAP Code and EU GDPR regulations, establishing advertising content review mechanisms and a data privacy protection system to safeguard brand safety.
Looking ahead, NovaGlobe Media envisions “building a global intelligent advertising ecosystem network” and has formulated a five-year development plan. The goals include deepening its presence in five key UK cities, establishing representative offices in markets like France and Germany, and assessing opportunities in other high-potential regions, including North America, aiming for a CAGR of over 28% and surpassing 2,000 active global clients.
The company will drive the transformation of advertising from a “delivery tool” to “brand growth infrastructure” through platform technology upgrades, such as AI big data engines and AIGC content generation tools. It will strengthen regional independent operations coupled with global collaboration, planning to add over 200 local operations staff in the next three years to enhance response speed and execution accuracy. NovaGlobe Media’s corporate culture, centered on innovation, collaboration, and mutual success, fosters, supporting its global expansion.
In summary, NovaGlobe Media, as the UK-based parent company, has achieved record highs leveraging its technological advantages and localized execution in the UK market. It is now accelerating its globalization strategy. While consolidating its European foundation, the company is poised to expand into new markets like North America, continuously creating measurable communication value for brands.
